Roberta Sucato EN


Roberta SUCATO (IT), Pareidolia innocua

Pareidolia (from Ancient Greek para-, « beside, alongside, instead [of] » and eidôlon, « image, form, shape ») is a psychological phenomenon, wherein the brain has the tendency to create sense, references, in contact with a shape primarily perceived as random.
This instinctive phenomenon is an innate capacity, allowing the human being to visualize distinctive forms and objects in amorphous structures surrounding us.

Innocua, translated from Italian, turns into « innocuous », synonym of this word with unclear origin.
This term reveals that, in certain cases, actual objets don’t seek to display distorted shapes, but are inviting us to observe them in a simple fashion.